Say hello to naturally friendly sensitivity relief and whitening fluoride toothpaste that relieves tooth sensitivity, with the highest level of the active ingredient potassium nitrate allowed by the FDA, while gently whitening your teeth. Our toothpaste for sensitive teeth is ADA approved, made with fluoride and thoughtfully formulated to calm with aloe vera, moisturize with coconut oil, and leave breath fresh with a soothing mint that will take taste buds to their happy place. There are other naturally friendly ingredients too, such as xylitol to help prevent cavities and strengthen enamel. hello sensitivity relief toothpaste is free of dyes, SLS sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan and gluten. Hello products are also vegan, cruelty free, and never tested on animals. That would be insensitive (leaping bunny certified and peta recognized).