say hello to the ADA Accepted, naturally friendly sensitivity relief fluoride toothpaste that provides the maximum strength FDA allowed antisensitivity active ingredient (potassium nitrate) over the counter. This is one yummy toothpaste that tantalizes tastebuds with fresh family farmed mint, gently removes surface stains for a brighter smile, soothes and moisturizes with aloe vera and coconut oil. hello sensitivity relief toothpaste is vegan and cruelty-free with no peroxide, no artificial dyes, colors, flavors, or sweeteners, no sls/sulfates, no parabens, no microbeads, no triclosan, and no gluten. friendly is our philosophy. it’s just how we do things. #brushhappy
