Say hello to naturally friendly strawberry fluoride toothpaste your kids will go wild for. Formulated with thoughtful ingredients, this super-delish paste is clinically proven to prevent cavities and strengthen enamel. Plus, this ADA approved tube of sunshine polishes and brightens, taking smiles to next-level friendly. Our natural wild strawberry flavored kids toothpaste is formulated without mint so kids can say goodbye to "spicy", and hello to natural flavors that'll make them smile wide. Don't worry parents, we won’t tell if you decide to take a brush for yourself. Our toothpastes are free from SLS sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten. Hello is vegan, cruelty free, and never tested on animals (leaping bunny certified and peta recognized). Choose friendly.