Say hello to naturally friendly antiplaque and whitening fluoride free toothpaste that tastes awesome and works brilliantly. Hello helps to brush away plaque, show tartar who’s boss, and naturally whitens teeth with friendly minerals and without the use of peroxide. This gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and moisturizing coconut oil. But buckle-up, there’s more goodness: this paste is fluoride free, dye free, SLS free, paraben free, triclosan free, and gluten free. hello toothpastes also contain no artificial sweeteners and no artificial flavors. As if that weren't enough magic for one tube, hello is vegan, cruelty free, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. We're serious about being friendly, and about what goes into our paste.